Case Study: Prometheus- the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour

Without the development of media Prometheus and many other films like it would not be as successful  For Prometheus a lot of the marketing was viral, without this marketing the audience for the film may have been considerably smaller. If people were not able to share trailers and information about the film, or share photos of the unique marketing it may have stopped the audience widening as Prometheus wouldn't have been able to gain the interest of more people.

I think that the developments are a good thing for the future of movies as it will make people much more interested in going to see films at the cinema or buying the film when it is released. This will help the film industry grow further so more technology can be made to make the audience more interested in films.