Submarine - the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions

(how do film companies try and attract their audience? Do they do different things in different countries?)

UK POSTER

US POSTER

The posters for submarine did not alter that much between the UK and US marketing. But on the US poster the phrase 'Ben Stiller Presents...' is shown in bold and stands out much more than the UK poster. This may be because Stiller is more known in the US for his films that have previously done better in the US than UK.



On the Weinstien US Site, there is 'Oliver Tate's Guide to Avoid Bullying' interactive animation. This was used to promote the film but also for an anti-bullying campaign.

Optimum's UK Trailer: 

Submarine's soundtrack features Alex Turner the lead singer/guitarist of The Arctic Monkeys. This may have encouraged people to want to go and watch the films because they like Alex Turner's music.