Submarine - Technological Convergence

Submarine had no website of it's own, it only had pages through Weinstien and Optimum. On the weinstien website there is an interactive slide show of 'Oliver Tates Guide to Avoid Bullying'. - http://weinsteinco.com/sites/submarine/index.html?page=bully

But the film did have a Facebook page which helped fans to keep up to date with the production of the film, trailers and releasing of the film. facebook.com/submarineUK
As Facebook can be accessed on Phones it means fans can see updates when they are not at their computer.

Potential Audience may have watched the trailer on their phones through YouTube. This means they can show friends wherever they want and increase the Audience.