Saturday 24 November 2012

Submarine - Media Ownership

Submarine was produced by Film4 Productions, Film Agency for Wales, Wales Creative IP Fund, Red Hour Films & Warp Films.

Film4 productions is a British based production company owned by Channel 4. Most of Film4 productions films are co-produced with other companies such as the UK film council and bigger companies such as Universal.

The Film Agency for Wales is a company whos aim is to increase the welsh film industry. Their website says -  'The Film Agency for Wales is the sole Agency for film in Wales, with a remit to ensure that the economic, cultural and educational aspects of film are effectively represented in Wales, the UK and the world'.
Wales Creative IP Fund put forward funding for Submarine and also helped with Production.

Red Hour Films is an American film company owned by the well-known actor Ben Stiller. It had helped produce films such as Zoolander, Tropic Thunder and Megamind. It's involvment helped make the film be known to a bigger audience with Stiller's production company being involved.

Warp Films are a UK based production company with a range of films, TV series and Music videos already made.

All of these smaller companies coming together to produce Submarine helped make the film successful by sharing experience and increase the overall Budget.
Stiller's company Red Hour may have created more interest around the film as if an audience likes Red Hour's previous films it may make them want to see Submarine more.
As Film4 Productions is owned by channel 4, there would have been a lot of marketing for Submarine on Channel 4 on TV and websites such as 4od. This may have put the film at a disadvantage as the film is not being promoted to bigger and wider audiences. But Channel 4's Film4 productions is not as developed as other well-known companies such as Warner Bro's.
The Welsh companies involvement helped promote the film fully in and around Wales, making the Welsh Film industry develop and grow more as Wales is not known for making and releasing many well-known films.

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