Saturday 24 November 2012

Submarine - Cross Media Convergence and Synergy

Film4 Productions, Film Agency for Wales, Wales Creative IP Fund, Red Hour Films &Warp Films. All of these smaller companies coming together to produce Submarine helped make the film successful by sharing experience and increasing the budget.

These Companies helped Submarine become a better film by working together as they are all smaller companies. If Submarine only had one small production company, the movie would not be as successful as it was.


Submarine was distributed by Optimum Releasing (Studio Canal) for the UK and The Weinstien Company in the US. 
Optimum is a smaller company, mostly releasing independent British films such as Attack the Block. They have released many independent films meaning that the company has plenty of experience to reach a wider audience. 

The Weinstien Company was attracted to the film when it was shown at the 35th Toronto Film Festival in 2010. The Weinstien Company only released Submarine in North America.
The Weinstien Company are a bigger company with many different divisions working within the company.

Both these Distributors working together to release Submarine in the UK and US helped greatly to generate interest in the film and increase the overall audience of Submarine.
Without Weinstien's involvement Submarine's audience wouldn't have grown over in the US which means that Submarine may have missed out on a potentially bigger audience.



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