Friday 16 November 2012

Case Study: Prometheus - Technological Convergence

 
 
File:Prometheus Viral 3 - David.jpgThe marketing for Prometheus was done primarily through websites and online.
There was a big Viral Campaign for Prometheus. This was done through a videos, online games and other methods.
The well-known video in the campaign shows Peter Weyland (Guy Pearce) talking about what he hopes for the future at a TED conference.
 
This promotional poster was printed in magazines. It shows an image of a David8 Robot that Fassbender plays.
 
A soundtrack for the film was composed mostly by Mark Streitenfeld and another composer.
 
Prometheus was also available in 3D as well as 2D. This may have made potential audiences more interested as they could like seeing films in 3D, yet it could also be a risk as some audiences dont think that 3D adds anything to the viewing of the film and don't want to pay extra to watch the films in 3D.
 
 
 

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