Submarine - Cross Media Convergence and Synergy

Film4 Productions, Film Agency for Wales, Wales Creative IP Fund, Red Hour Films &Warp Films. All of these smaller companies coming together to produce Submarine helped make the film successful by sharing experience and increasing the budget.

These Companies helped Submarine become a better film by working together as they are all smaller companies. If Submarine only had one small production company, the movie would not be as successful as it was.


Submarine was distributed by Optimum Releasing (Studio Canal) for the UK and The Weinstien Company in the US. 
Optimum is a smaller company, mostly releasing independent British films such as Attack the Block. They have released many independent films meaning that the company has plenty of experience to reach a wider audience. 

The Weinstien Company was attracted to the film when it was shown at the 35th Toronto Film Festival in 2010. The Weinstien Company only released Submarine in North America.
The Weinstien Company are a bigger company with many different divisions working within the company.

Both these Distributors working together to release Submarine in the UK and US helped greatly to generate interest in the film and increase the overall audience of Submarine.
Without Weinstien's involvement Submarine's audience wouldn't have grown over in the US which means that Submarine may have missed out on a potentially bigger audience.

Submarine - Media Ownership

Submarine was produced by Film4 Productions, Film Agency for Wales, Wales Creative IP Fund, Red Hour Films & Warp Films.

Film4 productions is a British based production company owned by Channel 4. Most of Film4 productions films are co-produced with other companies such as the UK film council and bigger companies such as Universal.

The Film Agency for Wales is a company whos aim is to increase the welsh film industry. Their website says -  'The Film Agency for Wales is the sole Agency for film in Wales, with a remit to ensure that the economic, cultural and educational aspects of film are effectively represented in Wales, the UK and the world'.
Wales Creative IP Fund put forward funding for Submarine and also helped with Production.

Red Hour Films is an American film company owned by the well-known actor Ben Stiller. It had helped produce films such as Zoolander, Tropic Thunder and Megamind. It's involvment helped make the film be known to a bigger audience with Stiller's production company being involved.

Warp Films are a UK based production company with a range of films, TV series and Music videos already made.

All of these smaller companies coming together to produce Submarine helped make the film successful by sharing experience and increase the overall Budget.
Stiller's company Red Hour may have created more interest around the film as if an audience likes Red Hour's previous films it may make them want to see Submarine more.
As Film4 Productions is owned by channel 4, there would have been a lot of marketing for Submarine on Channel 4 on TV and websites such as 4od. This may have put the film at a disadvantage as the film is not being promoted to bigger and wider audiences. But Channel 4's Film4 productions is not as developed as other well-known companies such as Warner Bro's.
The Welsh companies involvement helped promote the film fully in and around Wales, making the Welsh Film industry develop and grow more as Wales is not known for making and releasing many well-known films.

Prometheus Research Prezi

Prometheus Research on Prezi

Case Study: Prometheus- the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour

Without the development of media Prometheus and many other films like it would not be as successful  For Prometheus a lot of the marketing was viral, without this marketing the audience for the film may have been considerably smaller. If people were not able to share trailers and information about the film, or share photos of the unique marketing it may have stopped the audience widening as Prometheus wouldn't have been able to gain the interest of more people.

I think that the developments are a good thing for the future of movies as it will make people much more interested in going to see films at the cinema or buying the film when it is released. This will help the film industry grow further so more technology can be made to make the audience more interested in films.

Case Study: Prometheus - the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions

Sculpture for promotion in Russia.

Like most bigger films, Prometheus had a huge marketing campaign before and during the release of the film. The marketing for Prometheus was not all the same and used different techniques of marketing. This helped attract the audience as it was showing that the film was not just aimed at one target market or group of people.

The websites that were made to promote Prometheus can be accessed from different countries.
Prometheus had some different marketing campaigns in different countries. A train station in Paris had the sculpture of the alien 'head' placed in the station to promote the movie.

Paris Train Station - Copy of the Sculpture featured in the
 film

Different billboards and posters were placed around different countries to promote the film. 


All this different marketing helped increase Prometheus' overall success as the unique marketing methods made people remember the film and want to know more about it.

Case Study: Prometheus - Technological Convergence

 

 

The marketing for Prometheus was done primarily through websites and online.

There was a big Viral Campaign for Prometheus. This was done through a videos, online games and other methods.

The well-known video in the campaign shows Peter Weyland (Guy Pearce) talking about what he hopes for the future at a TED conference.

 

This promotional poster was printed in magazines. It shows an image of a David8 Robot that Fassbender plays.

 

A soundtrack for the film was composed mostly by Mark Streitenfeld and another composer.

 

Prometheus was also available in 3D as well as 2D. This may have made potential audiences more interested as they could like seeing films in 3D, yet it could also be a risk as some audiences dont think that 3D adds anything to the viewing of the film and don't want to pay extra to watch the films in 3D.

 

 

 

Case Study: Prometheus - New Technologies

Prometheus was released on 2D and 3D.
Many people did not like the idea seeing the film in 3D as they thought that it would take the attention away from what was going on in the scene also because of the cost of the cinema tickets.
The director Ridley Scott thought that the process of making the film into 3D was considerably easy. Scott was used to making the films in 2D as he did with the previous films, including Alien.
Prometheus was released on DVD and Blu-Ray. Also it was streamed and downloaded through Amazon, iTunes, The Playstation Network and Xbox live. This was done using Video on Demand (VOD).
The Blu-Ray edition was released as a 2 Disk or 4 Disk 'Collectors Edition'. Including the theatrical cut of the film, commantary from some of the producers/cast, DVD disk of the film and alternate, extended and deleted scenes.
Also available is the 3D version of the collectors edition with 7 hours of features including a documentary.
Prometheus' overall sucess was increased by the availability of the film on many different formats and ways of acessing the film other than DVD or Blu-Ray.